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Côte d'Or

Côte d'Or is an iconic Belgian chocolate brand founded in 1883 by Charles Neuhaus. The name "Côte d'Or" refers to the Gold Coast, present-day Ghana, where the cocoa is sourced. The brand is known for its high-quality chocolate and rich flavors that have been cherished for generations.

History and Origin

Côte d'Or began by importing cocoa from Ghana, selecting the finest cocoa beans to create its signature rich chocolate flavors. The brand quickly gained a reputation for its superior quality and innovative products. One of the brand's most iconic products is the "Mignonette," a small chocolate bar introduced during the Brussels World Fair in 1935, which brought Côte d'Or international recognition.

Innovations and Growth

Over the years, Côte d'Or has introduced various innovative chocolate products, such as the "Chokotoff" in 1934 and the praline bar "Dessert 58" in honor of the 1958 World's Fair. In 1965, the brand was appointed Purveyor to the Royal Court of Belgium, a title that confirms its status as a top chocolate brand.

Acquisitions and Modern Times

In 1987, Côte d'Or was acquired by Jacobs Suchard, followed by an integration into Kraft Foods in 1990. Since 2012, Côte d'Or has been part of Mondelēz International, one of the largest food companies in the world. Despite these acquisitions, Côte d'Or remains true to its Belgian roots and traditions.

Ethical Cocoa and Sustainability

Côte d'Or is committed to sustainable and ethical cocoa production. In 2009, the brand launched the first mainstream chocolate products in Europe with the Rainforest Alliance Certified seal, meaning that at least 30% of the cocoa comes from Rainforest Alliance certified farms. This initiative is part of a broader commitment to addressing child labor and other issues in the cocoa supply chain.

Product Range

Côte d'Or's product range varies from dark and milk chocolate to pralines and truffles. Well-known products include the classic "Bouchée," the intense "Noir de Noir," and the beloved "Chokotoff." Each product reflects the brand's dedication to quality and craftsmanship.

Recognition and Brand Loyalty

Côte d'Or holds a special place in the hearts of chocolate lovers around the world. The combination of authentic flavors, rich history, and continuous innovations makes the brand a lasting favorite.

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